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I am a typography snob
I am a typography snob. I judge the reliability and competence of companies almost solely based on what (and how many) fonts they use in their advertising. I don’t use coupons very often because I get distracted when the layout artist forgets to kern the 1. I avoid certain routes [...]
Why I want an Apple Watch.
Like most of my life, it really comes down to one thing. Marketing. Not just the marketing I’ve seen for the Apple Watch itself. All of which makes it look like the cleanest, slickest, biggest (have you noticed how HUGE they make it look. Targeting the folks with bad eyesight [...]
My first day – Beth – microblog
In honor of d.trio's 15th anniversary we've asked all of the current employees to write two microblogs. One about their very first day at d.trio, the other about where they were 15 years ago. My first day at d.trio was 8 years ago today. To the day. I spent the [...]
3 tips for talking to designers. And 1 for talking to everyone.
The way you speak to a designer can have a big impact on the result of their work. It may make the difference between them giving you their absolute best and them beginning to feel that they can only do exactly what you tell them, even if there may be [...]
Color our world
Since our word for this month is Color we decided to have a little fun with our client’s brand colors. Below is what happens when you take our client’s one or two primary brand colors and size them roughly (very roughly) according to how much work we do for them [...]
Expression on demand recharge.
Beth is the art director at d.trio. Art Director. That’s the title on my business card. To people who don’t know better I’ll bet it summons up images of daily creative breakthroughs, someone who does magic with things called pixels and PMS colors. A person obsessed with light and print and [...]
Real time marketing makes for a pleasant surprise.
Patrick Bettenburg is currently working with d.trio as an Account Executive. A radio commercial I heard recently is a great example of how marketing in the moment, done well, can be very memorable. I had just read the ADWEEK article Real-Time Rules that highlights several national successes of this marketing [...]
We’re Designed to Crave the Unexpected
Patrick Bettenburg is currently working with d.trio as an Account Executive. This month our word is Surprise and with Halloween around the corner, tricks, treats, and surprises are top of mind. A recent blog reminded me of the value that the element of surprise is as a marketing strategy. Titled [...]
Marketers and cyber security
If you’ve worked in marketing, especially direct response marketing, for any length of time you are already well aquainted with the need to protect customer data. From locking data tapes in a safe to requiring a badge swipe to enter a secure section of the print room to recommending a [...]
Reveal: what’s behind it
As you know, we choose a new word each month (or roughly month-sized group of days, they don't always line up with the calendar month) to focus our marketing efforts. This month's word is Reveal, which means we'll be doing a few behind the scenes things, taking a look at [...]
