An inside look at our latest explorations and undertakings.
MnSEIA Gateway to Solar 2025
Still buzzing from the MnSEIA Gateway to Solar conference, where panelists (including Megan) tackled a big question: How do you communicate clearly in a world overloaded with misinformation? A few standout reminders:
Lead with facts. Be transparent. Communicate early and often.
Build bridges, not defenses. Trust starts before the first public meeting about a project.
Know your people. Get curious about the community’s concerns.
Don’t debate, listen. Curiosity disarms confrontation.
Educate proactively. FAQs and myth-busting content matters more than ever.
Thanks to the other panelists Amelia Cerling Hennes and Ayme Zemke for a real, refreshing conversation. More thoughts? Send them our way.
A closing ritual from cat&tonic
Speaking of making memories, you know that feeling at the end of a great project: proud, inspired… and a little bummed it’s over? Yeah, that’s where Distilled began.
We’ve begun creating reports to write it all down. It’s our way of reliving the good stuff: the sparks, the teamwork, the “wow, that actually worked” moments. Part reflection, part celebration, all heart.
Some projects fade. Others leave a mark. Distilled is how we keep the best ones alive. And if you’re wondering how to get in on the next one… well, you’ll have to start a project with us.
But wait, there’s more
Want more marketing and branding insights? Sign up for The Scratching Post, our monthly newsletter for smart marketers.
More posts
Your values should make you do things
Most companies have values. Some are thoughtful. Some are generic. Some are printed six feet tall on an office wall next to a ficus that has seen things. The better [...]
Ideas to Ponder – September 2026 Edition
An inside look at our latest explorations and undertakings and the articles and inspiration we've been finding that keeps our thinking fresh.
Around the Agency – September 2026 Edition
An inside look at our latest explorations and undertakings. This past month at cat&tonic we've been putting our values to work—by acting on our belief that making a positive [...]
![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png)



