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Around the Agency – March 2025 Edition

By Published On: March 10, 2025Categories: Around the Agency, Newsletter
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An inside look at our latest explorations and undertakings.

Training the trainer

Did you know you can train your AI tool to speak in your voice? If you run a small business or you’re working on growing your personal brand, you probably spend a lot of time creating content. When you train your AI with a knowledge base, you can save hours editing the generic content it spits out. We hosted a free webinar that teaches you how to do it. Watch it here and get your free quick-start guide.

Solar looks good on you

Whirly-what?

A few of us went to the MN Solar Energy Industry Association (MnSEIA) quarterly meeting. For those of you who’ve never experienced Whirlyball, it’s a hoot. It’s a combo of bumper cars, whiffle ball, and basketball. And that was just one game—the place is full of video games, laser tag, pinball, and of course, food and drinks. We had a blast getting to know more of our fellow MnSEIA members. And somehow, we managed not take a single photo. (oops, we were in schmooze mode.)

A new way to PPC

Speaking of solar, we’re one month into managing new pay-per-click campaign for one of our solar clients. This is our first time running a Google Performance Max campaign and we’ve been getting some decent results. We’re still working through a few challenges with Wix (not our favorite website platform), but a few leads have turned into meetings with potential new solar customers for our client, and that’s what it’s all about.

But wait, there’s more

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About the Author: cat-tonic

cat-tonic
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.

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