An inside look at our latest explorations and undertakings.
Training the trainer
Did you know you can train your AI tool to speak in your voice? If you run a small business or you’re working on growing your personal brand, you probably spend a lot of time creating content. When you train your AI with a knowledge base, you can save hours editing the generic content it spits out. We hosted a free webinar that teaches you how to do it. Watch it here and get your free quick-start guide.
Whirly-what?
A few of us went to the MN Solar Energy Industry Association (MnSEIA) quarterly meeting. For those of you who’ve never experienced Whirlyball, it’s a hoot. It’s a combo of bumper cars, whiffle ball, and basketball. And that was just one game—the place is full of video games, laser tag, pinball, and of course, food and drinks. We had a blast getting to know more of our fellow MnSEIA members. And somehow, we managed not take a single photo. (oops, we were in schmooze mode.)
A new way to PPC
Speaking of solar, we’re one month into managing new pay-per-click campaign for one of our solar clients. This is our first time running a Google Performance Max campaign and we’ve been getting some decent results. We’re still working through a few challenges with Wix (not our favorite website platform), but a few leads have turned into meetings with potential new solar customers for our client, and that’s what it’s all about.
But wait, there’s more
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