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An inside look at our latest explorations and undertakings.
BABA Summit 2025: An agency odyssey
When we were asked to name the best part of the #BABASummit2025, it felt nearly impossible. It was the electric sense of community where smart, generous agency leaders openly shared ideas and genuinely rooted for each other’s success. And the industry-shifting insights and research that reframed how we think about marketing in this era of rapid change. Add in the perfect blend of learning and play, where belly laughs over dinner helped the lessons stick. It created clarity, fresh energy, and real excitement to bring new ideas to life. We didn’t just attend a summit—we sparked something bigger together. And we can’t wait to share it all with you.
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About the Author: cat-tonic
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