Around the Agency – July 2025 Edition

An inside look at our latest explorations and undertakings.

Last week, Beth spent time at Fieldwork conducting one-on-one interviews with a hard-to-reach audience segment for an upcoming brand and research project. While we can’t name the client just yet, let’s just say food may be involved. It was Beth’s first time on-site at Fieldwork, and in between conversations and insights, she managed to catch a moment of pure joy: two little boys piloting their family (unintentionally?) into a pond fountain aboard a paddleboat shaped like a giant yellow duck.

The research is part of a much larger effort to understand this brand from every angle: internal voices, users, non-users, and the wider community. One standout moment? Just how passionate people are about local products—and how eager they are to talk about what really matters to them. Sometimes you get more than data from a research session. Sometimes you get a little slice of real life.

You may remember The Resilient from past editions—an incredible band of wounded veterans using music as a force for healing and connection. They recently headlined “Leave No Man Behind”, a powerful event presented by Raymond James and the The Reborn Project that brought storytelling, resilience, and community to the stage. We were proud to support the cause, and we’re already looking forward to seeing where and when their next show will be.

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