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An inside look at our latest explorations and undertakings.
CAPtivating audiences
Our not-so-secret weapon to helping clients understand their audiences is a combo of two things: 1) our premium subscription to GWI that gives us deep insights into people’s behaviors and 2) our ability to turn those insights into brilliant strategies that get results. Now we’re offering our Custom Audience Profiles (CAP) to other agencies and in-house marketing teams who want to level the playing field with bigger, more influential agencies and brands.
Lights, camera, (non-legal) action
To complete the visuals for a website we’re creating for one of our law firm clients, we managed and directed a photo and video shoot on location at their office in Minneapolis. We spent a full day capturing the essence of their firm through headshots and video of the owner and her team. The site will be launching soon—stay tuned for the big reveal.
Acceptable judgment
Megan is feeling judgy these days, but in a good way. As an official judge for the International Echo Awards, she’s judged 21 international entries showcasing some of the best marketing in the world, spanning 30 countries. She’s impressed with the quality of the entries (although she can’t share anything right now), and she feels honored to be a part of it.
But wait, there’s more
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About the Author: cat-tonic
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