An inside look at our latest explorations and undertakings.
The venerable Brené Brown reminds us “we can have courage, or we can have comfort, but we cannot have both”.
We recently took those words to heart. With no experience or direct contacts in the industry (but with loads of courage and a genuine desire to improve the health of our planet), we joined the Minnesota Solar Energy Industries Association (MnSEIA).
Not only do we fully support the legislative and regulatory work MnSEIA is doing at the state level (and the work the national organization is doing at the federal level), we believe we can help the contractors, developers, engineers, installers, and nonprofit members of MnSEIA build awareness of their brands, find new customers, and grow their businesses.
We’ve set lofty goals. And we’re not going to lie—entering a new industry can be challenging. But that’s never stopped us before. We’ve got the knowledge, experience, and curiosity to make it happen. And we’ve got you, our friends and colleagues, to help us spread the word. So please engage with us on LinkedIn, share this blog, or give us a shout out at your next dinner party.
But wait, there’s more
Want more marketing and branding insights? Sign up for The Scratching Post, our monthly newsletter for smart marketers.
More posts
Around the Agency – September 2024 Edition
An inside look at our latest explorations and undertakings. Last month we celebrated Minnesota Solar Energy Industry’s 15th anniversary with our new friends at a St. Paul Saints game. [...]
A brand positioning lesson: Why it matters to listen to your employees
When we asked employees at Slick Tech Manufacturing* to tell us how they thought their customers would describe them, “clueless, incompetent, and mistrusted” were not the words we were [...]
Ideas to Ponder – August 2024 Edition
Interesting and inspirational content worth sharing. In this interesting HBR article, the authors discuss brand building and the importance of the customer promise. They include some great examples [...]