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Around the Agency – August 2024 Edition

By Published On: August 13, 2024Categories: Around the Agency, Newsletter
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An inside look at our latest explorations and undertakings.

The venerable Brené Brown reminds us “we can have courage, or we can have comfort, but we cannot have both”.

We recently took those words to heart. With no experience or direct contacts in the industry (but with loads of courage and a genuine desire to improve the health of our planet), we joined the Minnesota Solar Energy Industries Association (MnSEIA).

Not only do we fully support the legislative and regulatory work MnSEIA is doing at the state level (and the work the national organization is doing at the federal level), we believe we can help the contractors, developers, engineers, installers, and nonprofit members of MnSEIA build awareness of their brands, find new customers, and grow their businesses.

We’ve set lofty goals. And we’re not going to lie—entering a new industry can be challenging. But that’s never stopped us before. We’ve got the knowledge, experience, and curiosity to make it happen. And we’ve got you, our friends and colleagues, to help us spread the word. So please engage with us on LinkedIn, share this blog, or give us a shout out at your next dinner party.

But wait, there’s more

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Brand positioning first. Marketing tactics second.
Ideas to Ponder – August 2024 Edition

About the Author: cat-tonic

cat-tonic
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.

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