![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png){kind=logo}
We’ve always taken the point of view that a marketing piece—any piece—from a postcard to a banner, from a website to a brochure, can only be called good design—can only be called beautiful—if it does the job it was intended to do. A piece that neither conveys the right information, nor inspires the desired action, is not good design. This mindset dovetails naturally with the UX-forward way of thinking required by our current information age.
This article uses a well put-together infographic to show, in real business terms, why UX-first design thinking can have a big impact on the bottom line. It is interesting to note that, not only is there a concrete ROI for UX but also that some of today’s most successful companies put UX thinking first.
Read the article and see the infographic here:
About the Author: cat-tonic
More posts
Ideas to Ponder – September 2026 Edition
An inside look at our latest explorations and undertakings and the articles and inspiration we've been finding that keeps our thinking fresh.
Around the Agency – September 2026 Edition
An inside look at our latest explorations and undertakings. This past month at cat&tonic we've been putting our values to work—by acting on our belief that making a positive [...]
Values are decisions: How to operationalize organizational values
Most organizations have values.They’re on the website. They show up in recruiting materials and onboarding decks. Maybe they’re painted six feet tall on a conference room wall.And then Monday morning [...]
