We’ve always taken the point of view that a marketing piece—any piece—from a postcard to a banner, from a website to a brochure, can only be called good design—can only be called beautiful—if it does the job it was intended to do. A piece that neither conveys the right information, nor inspires the desired action, is not good design. This mindset dovetails naturally with the UX-forward way of thinking required by our current information age.
This article uses a well put-together infographic to show, in real business terms, why UX-first design thinking can have a big impact on the bottom line. It is interesting to note that, not only is there a concrete ROI for UX but also that some of today’s most successful companies put UX thinking first.
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else.
The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.