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We’ve always taken the point of view that a marketing piece—any piece—from a postcard to a banner, from a website to a brochure, can only be called good design—can only be called beautiful—if it does the job it was intended to do. A piece that neither conveys the right information, nor inspires the desired action, is not good design. This mindset dovetails naturally with the UX-forward way of thinking required by our current information age.
This article uses a well put-together infographic to show, in real business terms, why UX-first design thinking can have a big impact on the bottom line. It is interesting to note that, not only is there a concrete ROI for UX but also that some of today’s most successful companies put UX thinking first.
Read the article and see the infographic here:
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