By Published On: January 22, 2019

We all expect (and receive) confirmation emails from companies after we’ve placed orders from them online. What we don’t expect, usually, is anything but basic “thanks for your order” or “your order has been shipped” messages. That’s always been good enough for me.

But occasionally, they come with a little more personality.

The first paragraph of a confirmation email I recently got from a company called etee said “Thanks for your order! We’re having a hi-five shake down to celebrate the occasion.” I thought that was cute and it made me smile.

I also got one from a watch company called AWAKE that said “Here we go: Your AWAKE made with love and passion is now ready!”—complete with a gif of Hugh Grant doing a dance from the movie Love Actually. I also thought this was cute, and it made me chuckle.

And then a friend shared a couple of emails he got after ordering from a company called Native. To say these emails were cute, or even chuckle-worthy, is an understatement.

I literally laughed out loud at these and came dangerously close to ordering something I don’t even need from them, just so I could get a couple of these emails for myself. My friend thought they were clever too, and consequently shared them on social media—a reaction that was certainly intended by Native.

With all the automated messages we receive (not just for purchases, but also content downloads, 404 errors, etc.), this is a great way to show your brand personality and make what could be a generic, transactional experience an entertaining (and shareable) one.

About the Author: Danette Knickmeier

Danette Knickmeier
The number of hats Danette wears at the agency rivals the number of toppings you can put on a pizza. Now seven years into her second residency at cat&tonic, she enjoys putting her many talents to use, including (but not limited to) account services, project management, strategic planning, copy and content writing, general operations, and snack ordering. Her wicked planning skills and natural ability to keep projects on task—without annoying all parties involved—make her our go-to, get-it-done person. Danette’s first stint at [c&t] lasted six years before she got the itch to try on a few larger agencies for size. She grew professionally and made several life-long friends in those days, but she missed the small agency vibe and was eagerly welcomed back by her life-long [c&t] friends.
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