A fun (and cheap) way of showing your customers you care

We all expect (and receive) confirmation emails from companies after we’ve placed orders from them online. What we don’t expect, usually, is anything but basic “thanks for your order” or “your order has been shipped” messages. That’s always been good enough for me.

But occasionally, they come with a little more personality.

The first paragraph of a confirmation email I recently got from a company called etee said “Thanks for your order! We’re having a hi-five shake down to celebrate the occasion.” I thought that was cute and it made me smile.

I also got one from a watch company called AWAKE that said “Here we go: Your AWAKE made with love and passion is now ready!”—complete with a gif of Hugh Grant doing a dance from the movie Love Actually. I also thought this was cute, and it made me chuckle.

And then a friend shared a couple of emails he got after ordering from a company called Native. To say these emails were cute, or even chuckle-worthy, is an understatement.

I literally laughed out loud at these and came dangerously close to ordering something I don’t even need from them, just so I could get a couple of these emails for myself. My friend thought they were clever too, and consequently shared them on social media—a reaction that was certainly intended by Native.

With all the automated messages we receive (not just for purchases, but also content downloads, 404 errors, etc.), this is a great way to show your brand personality and make what could be a generic, transactional experience an entertaining (and shareable) one.