Does your marketing plan looking like it did 2 years ago, or have you added some new strategies? Is the year 2010 the year you embrace change? There are so many exciting, new things happening with new media. If you don’t understand what is out there (and why), then first you need to educate yourself. Fortunately, there are many great sources of information available.
Blogs and white papers are full of information and instruction. Social media sites are a great way to keep in touch with friends, trends and attitudes – hear directly what people are saying, thinking and feeling. It takes some time, so set aside a half hour every day and soon you’ll be feeling more connected, engaged and gain an understanding of the what’s happening.
Get on Twitter and try following a few people. You can start with me (I’ll follow you back): @megand3 and dtrio is @dtrio. This link also has a lot of good, topical information: http://twitter.com/mashable
This one has an ad agency bent but it offers a lot of links and ideas on new business generation: http://twitter.com/michaelgass
If you want to keep up with breaking news try: http://twitter.com/nytimes
Don’t throw out a medium or new idea because you think it doesn’t work for you or you personally don’t see the value. As they say, you are an “audience of one” and if you are not exactly like the consumer or business you are after then your personal beliefs are irrelevant. You can get in the way of your own great marketing opportunities.
As before, here are some Web site resources to help you: For new marketing media – http://www.marketingsherpa.com/ and for a mix of traditional and new media – http://www.the-dma.org/index.php
Try something new this week. We love this stuff so let us know what you’ve learned. And join our Facebook page for more food for thought: http://www.facebook.com/dtrio