You’re really going to have to make things happen for your company, and for job security this year. The depression may be over but the recession is slow to move. So things are not back to normal (whatever that is or will be) – it’s not as scary as it sounds, but you do have to act.
Have you made your marketing plan for 2010 yet? We’re more than a month in and your plans should be shaping up. I hope everyone has stopped hiding because that’s the first step. Don’t try to be invisible this year, plan to stand out. And that means you will have to take some risks. Nothing’s accomplished – besides mediocrity – without taking risks. And, mediocrity does not sell products and/or serve your customers well. Plan to take smaller steps on a regular basis; it makes big challenges seem smaller.
So look at your company and see what differentiates it and start talking. Whether you choose new media (social media, blogging, email, etc.) or traditional media (TV, Radio, Direct Marketing, print, etc.) as your vehicle, you have to get out there and make some noise. If you haven’t changed your marketing creative in 2 years, it’s time to create a challenger. If you don’t have a budget, it’s time be an advocate for one.
Do you have a niche product or service? Those are perfect for the direct contact media such as email and direct marketing (not to mention social).
- Build your opt-in email list on your Web site so you can communicate with people who are interested in your company.
- Create a helpful white paper or
- Develop offers for popular products and services to drive traffic to your Web site or store location.
- Buy a specialty list and send some postcards or mini-catalogs out that showcase your unique products or services to people who are interested.
Here are some resources to help you: For new media – http://www.marketingsherpa.com/ and for a mix of old media and new – http://www.the-dma.org/index.php
2010 holds opportunities for all of us. We just have to go after them! And, please share with us what you’ve decided to do.